Vitafoods Asia is a key regional learning event centred on the latest research, development and application of nutraceuticals into functional foods and beverages; as well as the marketing, branding and regulations of such fortified products

Visitors to the upcoming Vitafoods Asia Exhibition and Conference in Singapore, 11-12 September 2018, will discover a rich learning environment encompassing all aspects of the development and application of nutraceuticals, through to product positioning, branding and marketing, inclusive of how to overcome regulatory challenges in various markets.

Healthcare spending in the Asia-Pacific region is anticipated to double by 2050, opening opportunities to market alternative remedies and fortified foods. Across Asia, and especially in China and India, increased disposable income, coupled with ageing populations, are impacting the prevalence of lifestyle-related diseases. Inadequate nutrition, due to busy lifestyles, and the high cost of healthcare are also factors. Joint health, gut health, bone health and weight management are expected to be future demand drivers.

Across the region, consumers are buying products that are enriched with locally-sourced compounds and functional ingredients like probiotics, fibre, calcium or vitamin E; herbs such as tongkat ali and ginseng; along with cultured milk drinks; probiotic yogurts; and cereals that are fortified with fibre; plus, Omega-3 fortified eggs.

Vitafoods Asia showcases key suppliers of such ingredients and raw materials that are used in functional foods. Alongside these suppliers, visitors to the exhibition can source contract manufacturers and private labellers, as well as finished goods manufacturers.