Despite its size and relative maturity, the snacks market is continuing to show

good growth globally, reflecting ongoing demand for between-meals snacks for

consumption at home or on-the-go. New product activity levels also remain very

high, reflecting not only the need to maintain competitiveness in the relatively

concentrated traditional savory and bagged snacks industry, but also to maintain

share in the face of the increasingly wide range of other food and even drinks

products marketing themselves on a snacks platform.

Popcorn Makeover

The US continues to dominate

the snack foods market, with

market and product activity

tending to lead developments

globally. The region accounts for

about half of the global snacks

market, despite growing activity

in other parts of the world,

particularly Asia. One of the

fastest growing sectors of the US

snacks market in recent years has

been ready-to-eat popcorn, which

has had somewhat of a makeover

to offer healthier, clean-label

snacks in a wide range of

increasingly sophisticated flavors.

The US has the world’s largest

and most developed popcorn

market and, despite its maturity,

sales continue to grow in both

ready-to-eat and microwave

lines, driven by high levels of

competition. The Popcorn Board,

an association of US popcorn

processors, reports that overall

US consumption of popcorn is 16

billion quarts a year, equivalent

to 51 quarts per capita, with 70%

eaten in the home and 40% in

stadiums, theatres and other outof-

home locations.

Oleh: Lu Ann Williams, MBA,

Director of Innovation, Innova Market Insights

Selengkapnya artikel ini dapat dibaca di majalah FOODREVIEW INDONESIA edisi Juli 2015, yang dapat diunduh di www.foodreview.co.id